Samsung partnered with fashion marketplace Depop to launch What To Flex, a dedicated space on the social-shopping app to show off the individual style of sellers on the platform via a new video functionality integrated into the platform. This allowed sellers to strut their stuff in their looks. It also gave them the opportunity to showcase pieces in a creative way via videos.

We kicked off the partnership with a shopable fashion show. The pieces featured were curated by 9 Depop sellers from around the world. The pieces sold out in a matter of days.