We partnered with Gen Z content creators and put the power in their hands to help us make these Stories look and feel "everyday," inspiring and attainable.

We wrote scripts and put them their hands, the results were awesome! With a small team, we developed and implemented a remote shoot plan where we briefed, directed and created content without a set—from anywhere.

It was so successful that we used this process on several other shoots and it became a safe and effective way to work during the pandemic.

Agency R/GA
Role Art direction + Influencer briefing and direction