Have you ever had a phone that could match your own unique personal style? Here it is! The Bespoke Samsung Z Flip4 can be customized to exactly what you want it to look like.

To introduce this new phone we created a campaign that championed personal style and self expression. A phone there to capture all your best looks but also a high tech fashion accessory that is #SoYou.

We imagined a visual world where fashion and 3D came together to create unique universes inspired by Gen Z social media trends.

We also created a TikTok filter that allowed you to try out the new styles. People got creative and we loved the outcome, so did they: It went viral worldwide in a matter of days.

Agency Barbarian
Role Art Direction, content creation