This is a youtube series that gave Gen Z-ers the opportunity to go behind the scenes with their favorite creators to learn how they make.

A pro and an up-and-coming filmaker or photographer were paired up to create something amazing together in a day. Each episode focused on a different craft.

I captured and directed social content, worked on creating the social content to promote the episodes, as well as worked on social edits and even shot some footage that is used within the episodes.

Check out the IG stories here: IG stories
Agency R/GA
Role Art Direction, content creation

Press marketingdive