During the pandemic, there was a rise in outdoor running.

The goal was to launch a social campaign that would inspire women to get out and run, no matter their level, in order to find balance and focus in their daily lives.

We partnered with six Altra brand ambassadors, to create inspiring short-form videos. We concepted and shot remotely to create pieces that focused on each runner’s individual message—the moment when they found their personal stride.

Check out the IG stories here IG stories
Agency R/GA
Role Art Direction, content creation