Crackers Casual Dining is known for over a decade as a great family place for delicious southern food. I worked on a rebrand of their name and image to reflect that while keeping the core of their identity intact.

The branding was created by taking into account the Miami vibes as well as the history of the restaurant. We chose a warm and welcoming font and also worked on redesigning their icon that needed a refresh.

Agency Neuelane
Role Art Direction, branding, design