Haute Victoire is about a conversation between the old and the new.

For this unique jewelry brand I crafted a modern visual identity with nods to Parisian chic as well as pulling from the designers taste for original things to represent her unique signature style. To add to this I worked on designing a custom shopify website that was easy to navigate and showcased her pieces.

Her operational e-commerce website is elevated yet fun. The imagery tells a story of the pieces, grounded in color blocks pulled from her gallery of travel images.

Agency ReflexGroup
Role Art Direction, branding, e-commerce design