Samsung wanted to kick off 2021 with a positive message and celebrate their community. We decided to focus on on New Years resolutions. Only there was one problem: New years resolutions are always about “less”.

We flipped the narrative to motivate people to find more of what they love in life in 2021. We wanted them to project themselves through visions of positivity in order to leave 2020 behind.

To put our message out into the world and give our community the the moment of recognition they truly deserved, we decided to go big. We took two of the largest ad spaces in the world and gave our community a moment of fame as well as a message of motivation.

“Do more of what you love in 2021”

Agency R/GA
Role Art Direction